About Us

DTC Crew is a collaboration of skaters, surfers, snowboarders, artists, musicians and activists who call Santa Monica our spiritual home. Our mission is to preserve and evolve our local history while safeguarding the nature that surrounds us. We envisioned an environmentally conscious movement that, through our products, will connect creative generations in a positive way for all our futures.

To manifest this vision, we are constantly pushing ourselves past THE EDGE: To think and create with limitless imagination and pure desire to contribute via our dreams.

A percentage of all our sales is donated to the Heal the Bay foundation, an environmental nonprofit dedicated to making the coastal waters of Santa Monica Bay safe, healthy and clean. www.healthebay.org

Join the movement and influence. 

Tony Alva

Tony Alva is a Legendary Skateboarder, Surfer, Musician and original member of Dogtown Z-Boys.  

From inventing the frontside air at the dogbowl in '77 to creating the legendary Vans Era skate shoe, his aggressive style has shaped skateboarding as we know it today.

Patrick Keiser (PK)

Born and raised in south Santa Monica since 1954, Patrick Keiser (aka PK) started surfing by the age of 9 years old experiencing the pre-Dogtown era and becoming first generation Zephyr once the shop was opened.

A Bay Street local and a part of the P.O.P. crew, PK got to experience the transition through the generations and has been chronicling it through his art.